The first 6 months this is pretty much a really fancy glass bottle of reddish water, the projection isn't there and it refuses to last. However, after that "Waiting period' this is a fantastic fragrance that almost anyone could pull off. It took a while, but the cherry finally pops out, it's far from this overly sweet kind you'd get in most body washes these days. It's more like a cough syrup type, mix that with some vanilla for sweetness, the almond the ideal line is known for and some complexity from the spices. It's been said about countless fragrances but the more you wear it the better it gets. After a year I actually do get that 8-10 hours of longevity and it does project quite well. I can see anyone wear this in the fall as well as colder weather and it'll certainly get complements from friends or family.