You spray this bad boy on and you'll smell fresher than if you walked butt naked through a car-wash....but the car wash is actually a barbershop!!! Fresh to death! Omg, I cannot wait to wear this stunning masterpiece on a nice summer day!!! Tom Ford....what a guy! 10/10 Nice fresh scent....good for casual or formal but I'd say more daytime formal....decent sillage...lasts a few hours but not eternal...I decanted 5ml into a travel spray to stay fresh....

Grown man stuff. Floral & Fresh

It's perfect!

If you enjoy fougere fragrances, this one's for you.
In addition to the strong intial blast of lavender, I get alot of basil blended expertly with woody notes. Very modern barbershop.
Has similarities with Penhaligon's Sartorial, however Beau de Jour is less metallic with a bit more of a punch. Definitely bold, but equally classy and refined. Very masculine.

This is a classy smelling fragrance and perfect for the office!