The perfumer(s) were trying to make the most likable fragrance ever bottled and because of that it's just forgetful. It takes no chances and I can respect the fragrance this was cloning as it is credited with countless companies putting out blue fragrances like it. This is going to be loved by beginners who are "upgrading" from tins of body spray, for that first school dance or date but everyone else will find it redundant to own or just uninspired as it smells like countless body washes, which, there's nothing wrong with but if you're after contrast from sauvage, y or dylan blue or coach for men this isn't going to do it. The performance and projection are pretty average on this I feel if I worked in a perfume store I would show the customers 2 or 3 others before this. It's slightly improved but this is one of those I won't miss or ever buy again when I finish it.