It starts off kinda sweet/citrusy at the beginning but quickly dries down to a woody/birch scent. It last maybe 5 hours. It projects for maybe 45 minutes and then becomes a skin scent. This is not a Creed Aventus dupes/clone. I will not purchase this fragrance again. I definitely wasted my money. I will let it sit and macerate for a few months and see if it improves. I guess you get what you pay for!! Lesson learned!!