The easiest way to describe this, imagine a spicy vanilla ice cream. The longevity is at least 10 hours, even with a brand new bottle that has never been sprayed I got great longevity and projection with something as low as 5 sprays and it sticks to clothes for days. This leans more youthful to middle age, colder weather, night time, date night, it can be dressed up. I couldn't stop wearing it for at least 3 to 5 days when I first got it. If you've never smelled this fragrance before, the first time is a bit strange but if you do manage to try it, wait until the dry down. After that first odd wearing it'll most likely become a favorite of yours if you love vanilla fragrances.