This one and Artisan Pure are my two favs from the Artisan line; but whereas that one is more of a petitgrain soap, Blu is more like the masculine cousin of 4711 or ADP's Colonia - far more citrusy with a massive clary sage and a touch of pine. It probably should've been called Artisan Green. Although it does have a bit of soapiness, Artisan Acqua effectively takes this DNA and turns it back into soap. None of them last more than 4-5 hours on me, but that's to be expected with an aromatic freshie. Great versatile scent that harkens back to the 70s-90s era. Unfortunate that it got discontinued.