No, This isn't a blue fragrance rather a brown freshie just like the bottle. Its fresh, very long lasting and very strong so keep the sprays less than 3. You won't know it but the people around you will. The initial blast is a bit alcohol-y but that passes quickly. the drydown is good but I still Prefer the Bleu De Chanel EDP to this because the Incense note and overall quality seems higher. If you like blue fragrances, This is worth giving a chance.