As soon as i got this bottle i assumed i would need to let it macerate for a bit but when i sprayed it on the first day the smell lasted on my sweater till i washed it. It lasts longer on clothes than skin. It has a juicy berry smell on the initial spray (sometimes minty on the skin, i think after it macerates for a while this will be fixed), and then settles into a vanilla and chocolate smell. Its very sweet but honestly really good. If you love vanilla, gourmands, chocolate this is a great blind buy (i blind bought it but saw many reviews)