This is not the typical sweet, modern scent. In fact it is pretty much the opposite -- dark, dry, peppery spicy, and overall very mature but in a good way. Imagine walking into a dark, dry forest in your tux. Lasts for about 6 hours on my skin and does not project very loudly. There is nothing fresh in this except that it brings a breath of fresh air amongst the current trend of sweet men's fragrances. It is an acquired taste (or smell) for me but no regrets owning it.